Belfoods’ Chicken Nugget Goes to JapanMarch 23, 2018 | 1947
Jakarta, March 22, 2018 –
One of the Company's subsidiaries, PT Belfoods Indonesia ("Belfoods"), on March 22, 2018, delivered the first shipment of Indonesian nugget to Japan. Belfoods is one of the poultry based processed food companies in Indonesia that has been certified as eligible to export to Japan and became the first Indonesian company to export nuggets to Japan. High quality and production standards are one of the main requirements of certification among other requirements.
The long journey of Belfoods penetrates the Japanese market began in 2014, where the Company's delegation with the Ministry of Agriculture of the Republic of Indonesia visited Tokyo to negotiate the Japanese Government to open its market for Indonesian chicken products. The Japanese government then sends the MAFF (Ministry of Agriculture, Forestry and Fishery of Japan) to audit to PT Belfoods Indonesia in 2015. Through a rigorous audit process until all quality standards have been met, by 2016, Belfoods has been certified as eligible for export. Belfoods began to participate in exhibitions in Japan, such as FoodEx and Halal Product Expo in Tokyo to introduce Belfoods products to the Japanese market. The success of this initial export has full support of the Indonesian Embassy in Tokyo.
This export is a milestone for Indonesia, as well as for Belfoods and the Company, marking the achievement of overseas market development again. The Ceremonial of container dispatch was officially released by the Minister of Trade Mr. Enggartiasto Lukita accompanied by the Director General of Animal Husbandry and Health, Director General of Foreign Trade and CEO of the Company, Mr. Tommy Wattimena and board, located in Belfoods Jonggol factory, West Java.
Several Belfoods product variants in the near future can be found in several places in Tokyo, Japan. Belfoods target market share in Japan, both residents and tourists who visit Japan. Mr Tommy Wattimena is optimistic that Belfoods taste is acceptable given that Belfoods has been conducting market tests for some time in Japan. Belfoods will remain focused on the domestic market and will continue to maintain quality standards as per export standards so that export markets can grow rapidly.
The potential of this export market is very large, Japan imports poultry-based processed foods of USD 2 billion per year, with the largest portion of imports coming from China and Thailand. This opportunity is of course can be enjoyed by Indonesia, in the long run the Government targets Indonesia can take part 10 percent of the import market. Coupled with the election of Tokyo as host of the 2020 Olympics will trigger an increase in visits to Japan in the last two years.